The influence of brand on business value is often over-looked or under-leveraged. A strong brand drives revenue growth, enhances customer lifetime value, attracts investors and partners, and provides resilience in times of crisis. By investing in brand-building efforts and prioritising the cultivation of meaningful relationships with your audience, you can elevate the perceived value of your business and position yourself for long-term success in today's competitive marketplace.

The relationship between brand and business culture is significant. They are intrinsically linked and work in cohesion to shape the essence of an organisation, guide its actions, its identity and influence its interactions with both internal and external stakeholders.